WEINIG: The Corporate App

Added value enhances customer loyalty.

With 2,000 employees, Michael Weinig AG, headquartered in Tauberbischofsheim, Germany, is the largest manufacturer of equipment for solid wood processing in the world.

The mission

To increase customer loyalty, boost spare parts sales and obtain up-to-date information directly from the machine park. SK+P recommended that WEINIG acquire a suite of business applications. The customer decided to do this in several stages.


A self-explanatory operating philosophy

The user interface combines designs and features already familiar from the WEINIG world with well-known and popular Apple and Android user features. As a result, every WEINIG customer can get to grips with the full functionality of the app in no time.

Maintaining dialog with the customer before – and especially after – a sale is essential for every mechanical and plant engineering company. Both the quality and success of the follow-up business, as well as the service revenue, depend on an understanding of the customer.

Printed customer magazines, nowadays often replaced by digital newsletters, are a classic way of boosting customer loyalty. In times of spam and media overload, customer feedback usually tends to be poor. Meaningful dialog – and thus access to valuable, up-to-date, real information on the challenges, needs and problems of the customer – must first be earned. But like anything, this is easy if you know how.

The best method is to use apps that make life easier for your customers, promising them benefits like special discounts when ordering spare parts, 24/7 customer service when calling via the app, or analyzing routines to increase the efficiency of their equipment. The activities triggered by the app provide manufacturers with constant, up-to-the-minute customer information: a perfect basis for tailor-made offers!

Clear advantages

The app offers customers immediate and tangible benefits. The following functions are currently available:

–– Service calls are automatically directed via the service app to the nearest WEINIG service team.

–– An ordering app ensures rapid and convenient identification and ordering of spare and wear parts.

–– A machine monitor allows owners to keep any eye on their WEINIG machines no matter where they are.

–– The app displays machines in such a way that information on maintenance messages, operating states, downtimes, etc. can be easily retrieved.

–– To optimize machine operation, a cutter mark calculator indicates optimum feed rates, rotation speeds and tool arrangements. Development of the suite is ongoing.