VORTEX: Relaunch of a brand
Premium presentation for a revolutionary product
VORTEX crushers are specialists when it comes to extracting and recycling building materials. They are able to crush natural stone and waste material more rapidly and precisely than almost any other similar machine in the world. When it comes to name recognition, however, the brand is far from reaching its potential: For decades, the name VORTEX has been known almost exclusively to market insiders.
SK+P was awarded the contract to launch the new website – and also gave the logo a moderate redesign, started an advertising campaign, and implemented target-oriented press releases and sophisticated target group marketing.