Henry Ford is supposed to have said: “Half the money I spend on advertising is wasted, the trouble is, I don't know which half.”

Henry Ford (1863-1947)

Generic advertising may offer good value for consumer goods, but we do not believe it is effective for investment or B-to-B advertising.

We have clearly identifiable target groups, special platforms and channels. Every euro invested should deliver a result – but the reality is often much different, of course. Wrong message, wrong target group, wrong environment – these are the most frequent mistakes.

There is always room for improvement. Let’s talk about it! Just give us a call on: +49 (0)89 89053 - 100.