Henry Ford is supposed to have said: "Half the money I spend on advertising is wasted, the trouble is, I don't know which half."
Generic advertising may offer good value for consumer goods, but we do not believe it is effective for investment or B-to-B advertising.We have clearly identifiable target groups, special platforms and channels. Every euro invested should deliver a result – but the reality is often much different, of course. Wrong message, wrong target group, wrong environment – these are the most frequent mistakes. There is always room for improvement. Let's talk about it! Just give us a call on: +49 (0)89 89053 - 100.
Be consistent in your communication!
We are not limited to one specific communication channel. An Internet agency will always recommend a new web campaign to you, a direct marketing agency a direct campaign, a dentist a crown.
We cover all aspects of investment goods communication. Because we have mastered every tool, we can provide you with advice that integrates every aspect. Wherever you meet your customers – at trade fairs, online, via business mail, or through e-mail – we make sure that they always get the same image of your company.
Tools not toysThe world is mobile, your customers are mobile, your business is mobile – and your communication needs to be mobile, too. Ever since the invention of the smartphone, Bill Gates’ vision of “information at your fingertips” has become part of our daily lives. As such, mobile devices are a key element of our communication strategy for you. The range of possibilities is vast: An app that calculates fuel savings for a new hydraulic oil? A highly complex database that provides both your Sales department and your customers with all the product information they need, anytime and anywhere? Perhaps you want a mobile version of your website? Whatever you need – we create tools, not toys.
Your business is worth it!
Creating sales documents is a little bit like cutting your hair: You can always do it yourself, but that probably won’t give you the best result.
To a large extent, the investment goods are sold by means of personal selling. Your salespeople represent the company, and your success depends on their performance. Don’t leave them high and dry.
Presentations, brochures, sales aids, competition analysis, data sheets, reference applications – all these will help your Sales department to do its job.
Being well equipped also plays a huge role in making your arguments more persuasive. After all, you wouldn't send your sales representative to customer meetings on an old moped.
We have been developing business support strategies for over 30 years. Together we will define your argumentation strategies, identify the right media for you and, if required, write, create and program whatever you need.
A brochure cannot replace a salesperson – but it can offer valuable support, and will keep on selling long after your salesperson has gone home.